SHINJI HASEGAWA
Creative Director / Art Director
TEL. +81.80.7725.9251
TOKYO JAPAN
Line
CHICOTOMO HARP STUDIO
Japan National Tourism Organization
JNTO 日本政府観光局
Former Olympic Champion, Ashton Eaton challenges the Japanese tradition and cultural experience of interacting with the Japanese people.
日本の観光業を盛り上げていく為、前オリンピックアスリートをメインキャストとし日本の伝統な文化や人達と触れ合いながらチャレンジしていく。
DOVE FACE / UNILEVER / KV / PACKAGING
MIKA NINAGAWA
Collaboration with Ms. Mika Ninagawa for the limited edition "Self-expression" for DOVE FACE packaging design.
蜷川美花さんとのコラボレーション。
セルフエクスプレションをテーマにした期間限定デザイン。
DOVE FACE / UNILEVER / KV / PACKAGING
ADO MIZUMORI
Collaboration with Ms. Ado Mizumori for the limited edition "SAKURA" for DOVE FACE packaging design.
水森亜土さんとのコラボレーション。
サクラをテーマにした期間限定デザイン。
SAN FRANCISCO PUBLIC RESTROOMS
Targeting San Francisco's tourists, we created an iconic graphic to convey the message without any copy.
観光客をメインターゲットの為、コピーがいらない、
シンプルなグラフックで伝えるサンフランシコの公衆
トイレ。
DEL MONTE FOODS
Del Monte announces its purchase of the South American market.
アメリカ企業のデルモンテが南アメリカのマーケットを再買収した事のアナウンスメント広告。
AT & T WIRELESS
Clear International calling from AT&T Wireless.
国際電話がクリアにつながる。
HEPATITIS B AWARENESS
The "Which One Deserves to Die?" campaign was designed to grab attention and motivate action for a disease often associated with cultural stigma and silence.
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Goal: To shock the community into realizing the seriousness of the disease and encourage people to get tested, vaccinated, and treated.
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Target Audience: Primarily the Asian American community in San Francisco, where, at the time, approximately one in ten people were chronically infected with hepatitis B, compared to one in 1,000 in the general US population.
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Messaging: Advertisements featured groups of ten smiling Asian Americans—including beauty pageant contestants and families—overlaid with the bold question, "Which One Deserves to Die?"
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Purpose: The ads were intended to convey the stark statistic that one person in that group of ten was likely to be a carrier of the virus, the leading cause of liver cancer, and potentially die if they weren't identified and treated.
2009 Clio Award
Healthcare
JAMBA JUICE
POWER.
パワー。
DEL MONTE FOODS
MESSAGE:
Add imagination and serve.
Encouraging customers to be creative
with their dishes adding one of the Del Monte can food.
デルモンテの缶詰を違う食材と混ぜるだけで新しい一品が出来るのが楽しい。