CASE STUDIES | shinjihasegawa

ADVERTISING CAMPAIGN

PUBLISHING / ILLUSTRATIONS

IDENTITY DESIGN

CLIENT

CHICOTOMO HARP STUDIO

CORPORATE ID

POSTER

PACKAGING DESIGN

“ We approached Ms Mika Ninagawa

(One of the top Japanese film directors / photographers) to collaborate with our client, Unilever for the Spring collection in the Asian Market."

"We worked weeks and weeks, experimenting with multiple mock-ups using her photography before we actually met Ms Ninagawa in person."

VIDEO PRODUCTION

“ We cast the former Olympic Champions to challenge his experience traveling to Japan. “

WEB DESIGNS / DEVELOPMENT

“ I helped the team to create several design options for the TOYOTA AFRICA SITE. “

TV COMMERICALS

“ It was a challenge to come up with the ideas to show how DOVE's lather is so dense and creamy. "

INSTAGRAM PROMO

LUX Shampoo & Conditioner.

Instagram Carousel Advertising.

BY CLICKING ON THE BUTTON, ANIMATION BEGINS AND ENGLIGHTEN THE IMAGE TO SHOW THE SMOOTH HAIR.

" The slight settled animation turning black/white to color engages the audience and shows the product benefit of the brand. "

IN-STORE / ONLINE-STORE

SWATCH WATCH

Digital store experience.

スウォッチ渋谷店の正面。スマホをかざすとペンギンが現れる。

The facade of Swatch Shibuya. When you hold up your phone, a penguin appears.

The Swatch Penguin is the main greeting host who entertains the customers inside the store.

The hip-looking character gives awareness of the special holiday gifts by introducing a new collection of Swatch watches.

In addition to that, he would also sing a song to deliver a holiday message to someone you like via phone message in any style of music he chooses.

店内に設置されたタブレットでいくつかの質問に答えると、ペンギンが曲を作り、

携帯電話のバーチャルメッセージで好きな人に送ってくれる。

By answering a few questions on the tablet located at the store and the penguin would create a song and send it to the person you like via virtual message on their phone.

>> Other In-Store experience

スマホをかざすとペンギンが現れておすすめの時計をつけてくれる。

The Digital Penguin helps you to try the new watch.

ONLINE STORE EXPERIENCE

CHANEL 5.

I helped design the online virtual store for CHANEL 5's Opening at ISETAN, based on the Store Design.

It is animated, easy to navigate, and offers shopping and play options.

ADVERTISING

My Freelance work from DENTSU.

RIZAP GYM.

(2016)

Grand Opening announcement Ad, web development, New Tagline for the American Market, OOH,

Print Advertising, collaterals (Brochure, etc.)

" RIZAP was looking for a bilingual Creative Director for the grand opening of their new gym in America.

I gathered my creative team as I was hired to lead the team.

BRAND DEVELOPMENT

I opened my agency, "Furnace" in San Francisco, and my first client was the top Japanese translation company.

We help them open their satellite office in Silicon Valley.

(2015)

1/7

FUN EXPERIMENT

THIS IS A SPEC AD.

I OFTEN EXPERIMENT WITH VISUAL CREATIVE EXECUTION ...

Sound on.

BY CLICKING ON THE BUTTON, ANIMATION BEGINS AND ENGLIGHTEN THE IMAGE TO SHOW THE SMOOTH HAIR.

スウォッチ渋谷店の正面。スマホを​かざすとペンギンが現れる。

店内に設置されたタブレットでいくつかの質問に答えると、ペンギンが曲を作り、

携帯電話のバーチャルメッセージで好きな人に送ってくれる。

スマホをかざすとペンギンが現れておすすめの時計をつけてくれる。

スウォッチ渋谷店の正面。スマホをかざすとペンギンが現れる。