CASE STUDIES D | shinjihasegawa

STOREFRONT / IN-STORE/ OOH
CASE STUDIES

A storefront design proposal for Nike Japan featuring a three-dimensional window display. Soccer balls, shoes, and soccer player mannequins are suspended from the ceiling, creating a dynamic, eye-catching installation that brings the products to life.

Motion-activated camera flashes from silhouetted photographers create an interactive storefront experience, catching the attention of passing pedestrians.

An interactive play zone inside the store invites customers to experience the products firsthand, turning shopping into a fun and engaging experience.

A Nike foosball contest featuring the brand’s key soccer shoes displayed inside a showcase built into the game table. As the ball rolls across the playing field, the shoes are revealed, combining product display with an engaging, interactive gaming experience.

Creating a dedicated in-store space where customers can try on Nike soccer shoes and test their performance on a mini playing field.

All visual compositions were conceptualized and crafted from scratch using Adobe Photoshop.

Beyond the Flaws, Reflected in Light.png

スウォッチ渋谷店の正面。スマホをかざすとペンギンが現れる。

The facade of Swatch Shibuya. When you hold up your phone, a penguin appears.

The Swatch Penguin is the main greeting host who entertains the customers inside the store.

The hip-looking character gives awareness of the special holiday gifts by introducing a new collection of Swatch watches.

In addition to that, he would also sing a song to deliver a holiday message to someone you like via phone message in any style of music he chooses.

店内に設置されたタブレットでいくつかの質問に答えると、ペンギンが曲を作り、

携帯電話のバーチャルメッセージで好きな人に送ってくれる。

By answering a few questions on the tablet located at the store and the penguin would create a song and send it to the person you like via virtual message on their phone.