SHINJI HASEGAWA
Creative Director / Art Director
TEL. +81.80.7725.9251
TOKYO JAPAN
Line
BEAUTY / FASHION / PREMIUM
CASE STUDIES
EVENT VIDEO:
Mastercard hosted its Partner Connect 2026 Asia-Pacific payments ecosystem conference on May 19, 2026, in Tokyo. We produced three versions of a 90s video.
PRINT CONCEPTS:
Ambient Lounge brings a new level of sophistication to their personal space, combining considered design with indulgent comfort. Because true luxury isn’t just how you choose to live. It’s how you care for those who share your life.
COLLABORATION WITH MIKA NINAGAWA:
Mika shot her photographs, and we collaged and crafted the limited Mika and DOVE spring collection for the Asian Market.
“ We approached Ms Mika Ninagawa
(One of the top Japanese film directors / photographers) to collaborate with our client, Unilever for the Spring collection in the Asian Market."
"We worked weeks and weeks, experimenting with multiple mock-ups using her photography before we actually met Ms Ninagawa in person."
COLLABORATION WITH ADO MIZUMORI:
We used ADO's stock illustrations, selected three characters, and designed the packaging for the limited Spring edition for the Japanese market.
OLYMPIC MEDALIST VS JAPAN:
We cast a former Olympic medalist, and we shot the story of the champion traveling through Japan using a Visa card.
WEB DEVELOPMENT:
We launched the Toyota Africa website, providing vendors across South Africa with a centralized platform to access the information and resources they need.
“ It was a challenge to come up with the ideas to show how DOVE's lather is so dense and creamy. "
INSTAGRAM:
Transforming black-and-white images into color with a simple click, inviting audiences to actively participate in the experience and forge a deeper emotional connection with the content.
BY CLICKING ON THE BUTTON, ANIMATION BEGINS AND ENGLIGHTEN THE IMAGE TO SHOW THE SMOOTH HAIR.
スウォッチ渋谷店の正面。スマホをかざすとペンギンが現れる。
The facade of Swatch Shibuya. When you hold up your phone, a penguin appears.
The Swatch Penguin is the main greeting host who entertains the customers inside the store.
The hip-looking character gives awareness of the special holiday gifts by introducing a new collection of Swatch watches.
In addition to that, he would also sing a song to deliver a holiday message to someone you like via phone message in any style of music he chooses.
店内に設置されたタブレットでいくつかの質問に答えると、ペンギンが曲を作り、
携帯電話のバーチャルメッセージで好きな人に送ってくれる。
By answering a few questions on the tablet located at the store and the penguin would create a song and send it to the person you like via virtual message on their phone.
スマホをかざすとペンギンが現れておすすめの時計をつけてくれる。
The Digital Penguin helps you to try the new watch.
INSTORE / ONLINE STORE EXPERIENCE:
We helped open the CHANEL 5 store at Isetan and the virtual store experience during COVID.
OOH / WEB / BROCHURE / PRINT:
Dentsu sought a bilingual Creative Director to bring together a creative team in the U.S. to launch RIZAP GYM in Santa Monica, California.
BRAND DEVELOPMENT:
When HCLS, one of the world’s largest translation companies, established a satellite office in Silicon Valley, we developed its brand identity from the ground up. From logo design and website development to business cards, corporate stationery, tagline, and marketing brochures, we created a cohesive visual identity that reflected the company’s global reach and professional expertise.
