SHINJI HASEGAWA
Creative Director / Art Director
TEL. +81.80.7725.9251
TOKYO JAPAN
Line
ALCOHOL / CASINO / TOBACCO
CASE STUDIES
Vodka this pure only come from above.
Pure blue.
STORY:
So Premium, It’s on Another Level.
The bartender climbs past the VIP lounge, then the penthouse, and finally reaches a heavenly, spotlight-lit shelf where Grey Goose sits like a priceless trophy.
The humor comes from treating a simple act—pouring a drink—as an extraordinary mission.
:60 / TVC / Top Shelf
:30 / TVC / Where's everybody gone? (Mandarin)
STORY:
This TVC was targeted at Chinese Americans
in the San Francisco Bay Area. We created a 30-second commercial built around the idea that everyone had mysteriously disappeared from Chinatown. The big reveal? They were all at Thunder Valley Casino, having a great time.
Some things are better when they last.
The benefit of the product is that the flavor lasts a long time; you can actually enjoy a long-lasting hobby, such as listening to endless music and concentrating on what you love, smoking the everlasting PRIMIA electric cigarette.
Moments of Joy That Never End.
“Woven Through Time.”
PROHIBITION (1920-1933)
FRENCH REVOLUTION (1789)
ANGLO-DUTCH WAR (1652)
STORY:
Damrak Gin has a distinctive ribbon woven into its packaging—a signature design element that connects the brand to its long-standing Dutch heritage.
Our challenge was to bring that history to life visually, using the ribbon as a storytelling device to demonstrate how Damrak has stood the test of time.
A BREAK IN HISTORY.
Damrak Gin’s signature ribbon tells a story of heritage and tradition. But even the longest legacies have their interruptions.
A deliberate break in the ribbon marks the era of Prohibition—when alcohol disappeared from the scene.
A simple ribbon. An iconic visual device. Endless campaign possibilities.
Add some flavors to your routine. Mount Gay flavored Rum.
